Lice Business Owner

The owner and President of Licenders is Adie Horowitz. Horowitz describes the search she undertook to find a safe way to remove her daughter's headlice. She wanted to get rid of the lice but did not want to use harsh chemicals. After figuring out a solution, other parents began seeking out her expertise. With her entrepreneurial spirit she opened up a lice clinic in the heart of Manhattan. She can be seen interviewing with the media on the lice video.